Myanmar has seen massive growth in internet penetration, mobile phone adoption and social media usage in the past few years, spurred by the end of direct military rule and rapid opening up of its market after decades of isolation.
The consumer market in Myanmar has essentially bypassed the development stages seen in other economies and moved straight to digital and mobile, making the company a potentially interesting test bed for internet-enabled businesses.
The mobile phone penetration rate in Myanmar, which barely touched double digits in 2013, has now reached around 50% of its estimated 54 million population last year. Continue reading Mobile Revolution in Myanmar (Burma)